Achieving ROI

Traditional Customer Relationship Management (CRM) can be a complex and costly. SaaS solutions, led by Salesforce.com, have changed the game by reducing costs to implement and maintain a CRM solution by orders of magnitude versus first and second generation CRM packages. Yet, many organizations continue to miscalculate the real business benefits they expect to achieve. As a result, they often fail to realize a CRM ROI that satisfies their expectations.

A missing ingredient is that CRM systems do well by with enabling the capturing of current prospect and customer information and transactional inputs across the sales process, but lack depth by failing to make available historical data and lack true insight by typically only producing single dimension and static reports. Sales teams, and sales and executive management are frustrated from why things are happening and how to improve bottom line results.

Achieving ROI depends upon improving key success levers that will provide the sales results necessary to justify the CRM investment. Decipher helps its customers achieve the ROI they are seeking by providing insights that will improve key levers such as growing the number of opportunities in the sales pipeline, raising the opportunity-win ratio, increasing average sales price, and lifting margins on each won opportunity – all with an easy to use application that is inexpensive to implement and low cost to own.

Click here to download the DecipherTech ROI Calculator. Enter data about your business and expectations you might have for improvement across key sales performance levers – and the calculator will show how long it will take for your investment in Decipher to pay itself back – you’ll see for yourself the remarkably fast payback Decipher can achieve even with aggressive improvement goals in your sales performance. Every day after Decipher’s payback period is achieved adds to the value your CRM investment is delivering and helps you to finally capture the overall ROI on CRM you previously found so elusive.