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Achieving CRM ROI through Analytics
Whether a company has deployed a CRM application, is in the process of doing so, or is relying on a number of systems that (in combination) meets its CRM needs, the success of that CRM program is measured by the user’s ability to analyze customer data and then act on it in a timely fashion. The experts seem to agree, that when it comes to deploying a CRM solution, migrating all customer data into a single, large CRM system may not always be the best approach from a cost and time standpoint, and sometimes not even necessary from an overall effectiveness standpoint, when it comes to achieving a worthwhile ROI.
However, two factors that are essential are solid metrics and a strong understanding of what drives them. This is where CRM analytics comes in. Having good Analytics means having a strong and flexible BI tool that makes it easy to find the right data quickly, regardless of where it is stored and how. In summary, BI drives CRM, which in turn drives business tactics and strategy. With that being the case, it only makes sense to first ensure that you have the BI capabilities you need, regardless of where you stand with the deployment of your target CRM solution.
The Decipher CRM BI solution allows a company to begin making better use of its CRM data today, without time consuming and expensive IT infrastructure investments.
Decipher CRM
Our Solution includes a suite of 3 BI applications: Sales Analytics, Order Fulfillment and Profitability Analysis. All modules can be fully integrated with reporting from a client’s existing CRM and ERP applications (such as Sage CRM and SalesLogix, Salesforce.com, and MS Dynamics) as well as various legacy systems. Information is then displayed in a single dashboard where the user can also drill down to transaction level data. Any other reporting limitations associated with existing client systems can also quickly be overcome by our sophisticated yet inexpensive architecture. Our benchmarking feature allows a client company to compare their performance against a competitor or industry averages.
Decipher CRM Analytics provides the following benefits:
• Improves Sales Forecasting
• Optimizes Product Management
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Enhances
Customer Satisfaction
•
Increases
Profitability
 Sales Analytics
The primary focus of this module is for monitoring the performance of the sales organization. Decipher Sales Analytics allows management to identify top producers and best practices so that rewards and incentives can be optimized, and the most effective sales training and support procedures implemented across the enterprise. The tool provides summary and transaction level views by multiple dimensions, many of which are not available in most CRM systems.
 Order Fulfillment
Decipher Order Fulfillment facilitates an increase in customer retention by identifying key support issues. This module also highlights opportunities for repeat business and up-selling, by identifying purchase patterns. Integration with Decipher Sales Analytics provides the key data necessary for the Sales and Sales Support groups to work as one team, so that they can create a responsive, dependable and cohesive interface between a company and its customers. These features make getting repeat business and up/cross selling much easier and more effective.
 Profitability Analysis
The main objectives of the Decipher Profitability Analysis application is to identify and develop the most profitable service or product lines. Integrated with the Sales Analytics and Order Fulfillment modules, Profitability Analysis allows a company to place the needs of its most profitable customers at the top of its daily priority list, while at the same time allowing the company to develop a better long term strategy for acquiring and retaining more of these high value customers.
As a first step in your decision making process, we invite you to review the world class research we have assembled regarding CRM and BI, in the Resources area of our web siteResources
DecipherTech's BI Software as a Service (SaaS) is deployed within days or weeks (instead of months) and provides a faster ROI compared to traditional on-premise software implementations.
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