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            <p>\n\
                <span class='b_text b_text_1_4 text_bold'>\n\
                    ROI for CRM\n\
                </span>\n\
            </p>\n\
            <ul>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='http://www.crm2day.com/editorial/EpyuVlyVkANgvXGvMo.php' onclick='javascript:pageTracker._trackPageview(\"http://www.crm2day.com/editorial/EpyuVlyVkANgvXGvMo.php\")' target='_blank'>\n\
                            A Negative ROI on CRM — Are you Kidding?</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.crm2day.com\")' href='http://www.crm2day.com' target='_blank'>\n\
                                CRM Today</a>)\n\
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                    <p>\n\
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                            <a onclick='javascript:pageTracker._trackPageview(\"files/Resources/TDWI_CDI_report_web.pdf\")' href='files/Resources/TDWI_CDI_report_web.pdf' target='_blank'>\n\
                            Customer Data Integration: Managing Customer Information as an Organizational Asset</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a href='http://www.tdwi.org' onclick='javascript:pageTracker._trackPageview(\"http://www.tdwi.org\")' target='_blank'>\n\
                                TDWI</a>)\n\
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                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.comparecrm.com/articles/crm/CRM-ROI-How-to-Justify-Your-Investment\")' href='http://www.comparecrm.com/articles/crm/CRM-ROI-How-to-Justify-Your-Investment' target='_blank'>\n\
                            CRM ROI: How to Justify Your Investment</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.comparecrm.com\")' href='http://www.comparecrm.com' target='_blank'>\n\
                                CompareCRM</a>)\n\
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                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.crm2day.com/content/t6_librarynews_1.php?id=EpulEyyFpkkBEVfRsg\")' href='http://www.crm2day.com/content/t6_librarynews_1.php?id=EpulEyyFpkkBEVfRsg' target='_blank'>\n\
                            Back In Black: Understanding The Financial Impact of CRM</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from: \n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.carm2day.com\")' href='http://www.crm2day.com' target='_blank'>\n\
                                CRM Today</a>\n\
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                        <em>\n\
                            )\n\
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                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"files/Resources/Topic_Overview_Customer_Relationship_Management_2008.pdf?id=EpulEyyFpkkBEVfRsg\")' href='files/Resources/Topic_Overview_Customer_Relationship_Management_2008.pdf?id=EpulEyyFpkkBEVfRsg' target='_blank'>\n\
                            Topic Overview: Customer Relationship Management</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from: \n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.forrester.com\")' href='http://www.forrester.com' target='_blank'>\n\
                                Forrester</a>\n\
                            </em>\n\
                        </span>\n\
                        <em>\n\
                            )\n\
                        </em>\n\
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                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://nucleusresearch.com/research/roi-tools/nucleus-research-crm-roi-tool/\")' href='http://nucleusresearch.com/research/roi-tools/nucleus-research-crm-roi-tool/' target='_blank'>\n\
                            CRM ROI Tool</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from: \n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://nucleusresearch.com\")' href='http://nucleusresearch.com' target='_blank'>\n\
                                Nucleus Research</a>\n\
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            <p>\n\
                <span class='b_text b_text_1_4 text_bold'>\n\
                    BI as Integral Part of CRM\n\
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            <ul>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='OnlineRequest.html?subject=White Paper - Sales Pipeline Acceleration'>\n\
                            Sales Pipeline Acceleration: Achieving Enhanced Business Performance</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a href='index.html'>\n\
                                DecipherTech, Inc.</a>)\n\
                            </em>\n\
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                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.information-management.com/issues/20040601/1003997-1.html\")' href='http://www.information-management.com/issues/20040601/1003997-1.html' target='_blank'>\n\
                            Business Intelligence: The Missing Link in Your CRM Strategy</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.information-management.com\")' href='http://www.information-management.com' target='_blank'>\n\
                                Information Management</a>)\n\
                            </em>\n\
                        </span>\n\
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                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.informit.com/articles/article.aspx?p=23103\")' href='http://www.informit.com/articles/article.aspx?p=23103' target='_blank'>\n\
                            Different Strokes: Why Business Intelligence is Not CRM</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.informit.com\")' href='http://www.informit.com' target='_blank'>\n\
                                informIT</a>)\n\
                            </em>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://searchcrm.techtarget.com/expert/KnowledgebaseAnswer/0,289625,sid11_gci1196281,00.html\")' href='http://searchcrm.techtarget.com/expert/KnowledgebaseAnswer/0,289625,sid11_gci1196281,00.html' target='_blank'>\n\
                            Quantifying Soft (Marketing/Analytical) ROI vs. Hard (Operational) ROI for CRM</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://searchcrm.techtarget.com/\")' href='http://searchcrm.techtarget.com/' target='_blank'>\n\
                                TechTarget</a>)\n\
                            </em>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/WhitePapers/White_Paper_-_On-Demand_BI_10-06.pdf' onclick='javascript:pageTracker._trackPageview(\"files/WhitePapers/White_Paper_-_On-Demand_BI_10-06.pdf\")' target='_blank'>\n\
                            SaaS (On-Demand) BI: An Overview</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a href='index.html'>\n\
                                DecipherTech, Inc.</a>)\n\
                            </em>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://nucleusresearch.com/research/roi-tools/nucleus-research-business-intelligence-roi-tool/\")' href='http://nucleusresearch.com/research/roi-tools/nucleus-research-business-intelligence-roi-tool/' target='_blank'>\n\
                            BI ROI Tool</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://nucleusresearch.com\")' href='http://nucleusresearch.com' target='_blank'>\n\
                                Nucleus Research</a>)\n\
                            </em>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='whyBI.html'>\n\
                            Why Business Intelligence?</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a href='index.html'>\n\
                                DecipherTech, Inc.</a>)\n\
                            </em>\n\
                        </span>\n\
                    </p>\n\
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                <span class='b_text b_text_1_4 text_bold'>\n\
                    Other Related Analysis & Resources\n\
                </span>\n\
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                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://tdwi.org/research/2010/01/tdwi-best-practices-reports-download.aspx\")' href='http://tdwi.org/research/2010/01/tdwi-best-practices-reports-download.aspx' target='_blank'>\n\
                            TDWI Best Practices Reports</a>\n\
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                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://tdwi.org/webcasts/list/all-webinars.aspx\")' href='http://tdwi.org/webcasts/list/all-webinars.aspx' target='_blank'>\n\
                            TDWI Webinar Library</a>\n\
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                            <a href='files/Resources/Topic_Overview_ERP_Applications_2008.pdf' onclick='javascript:pageTracker._trackPageview(\"files/Resources/Topic_Overview_ERP_Applications_2008.pdf\")' target='_blank'>\n\
                            Topic Overview: ERP Applications</a>\n\
                        </span>\n\
                        <br>\n\
                        <span>\n\
                            <em>\n\
                                (from:\n\
                                <a onclick='javascript:pageTracker._trackPageview(\"http://www.forrester.com/\")' href='http://www.forrester.com/' target='_blank'>\n\
                                Forrester</a>\n\
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                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='SalesAnalyticsPipelinePerformance.html'>\n\
                            How Sales Analytics Can Increase Your Bottom Line</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='SalesAnalyticsPerformanceTools.html'>\n\
                            Help Your Business Prosper With Sales Analytics Tools</a>\n\
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                    Industry Association & Research Groups\n\
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                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.forrester.com\")' href='http://www.forrester.com' target='_blank'>\n\
                            Forrester</a>\n\
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                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.tdwi.org\")' href='http://www.tdwi.org' target='_blank'>\n\
                            TDWI</a>\n\
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                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='http://www.crm2day.com' onclick='javascript:pageTracker._trackPageview(\"http://www.crm2day.com\")' target='_blank'>\n\
                            CRM Today</a>\n\
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                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://www.information-management.com/\")' href='http://www.information-management.com/' target='_blank'>\n\
                            Information Management</a>\n\
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                    <p>\n\
                        <span class='text_bold'>\n\
                            <a onclick='javascript:pageTracker._trackPageview(\"http://nucleusresearch.com\")' href='http://nucleusresearch.com' target='_blank'>\n\
                            Nucleus Research</a>\n\
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                    Product Data Sheets\n\
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            </p>\n\
            <ul>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Salesforce_Users.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Salesforce_Users.pdf\")' target='_blank'>\n\
                            Decipher for Salesforce</a>\n\
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                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_and_the_P2P_Cycle.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_and_the_P2P_Cycle.pdf\")' target='_blank'>\n\
                            Decipher and P2P Cycle</a>\n\
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                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Executive_Management.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Executive_Management.pdf\")' target='_blank'>\n\
                            Solutions for Exective Management</a>\n\
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                    </p>\n\
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                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Sales_Managers.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Sales_Managers.pdf\")' target='_blank'>\n\
                            Solutions for Sales Management</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_IT_Managers.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_IT_Managers.pdf\")' target='_blank'>\n\
                            Decipher with IT Managers in Mind</a>\n\
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                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='OnlineRequest.html?subject=White Paper - Sales Pipeline Acceleration'>\n\
                            Sales Pipeline Acceleration: Achieving Enhanced Business Performance</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='OnlineRequest.html?subject=Tip Sheet - Top 9 Metrics' >\n\
                            Top 9 Metrics for a Healthy Sales Pipeline</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Free_Trial_Product_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Free_Trial_Product_Guide.pdf\")' target='_blank'>\n\
                            Free Trial Product Guide</a>\n\
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                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_Product_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_Product_Guide.pdf\")' target='_blank'>\n\
                            Decipher Product Guide</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Salesforce_Installation_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Salesforce_Installation_Guide.pdf\")' target='_blank'>\n\
                            Decipher for Salesforce Installation Guide</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Salesforce_User_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Salesforce_User_Guide.pdf\")' target='_blank'>\n\
                            Decipher User Guide</a>\n\
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            <p>\n\
                <span class='b_text b_text_1_4 text_bold'>\n\
                    Product Guides\n\
                </span>\n\
            </p>\n\
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                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Free_Trial_Product_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Free_Trial_Product_Guide.pdf\")' target='_blank'>\n\
                            Free Trial Product Guide</a>\n\
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                            <a href='files/DataSheets/Decipher_Product_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_Product_Guide.pdf\")' target='_blank'>\n\
                            Decipher Product Guide</a>\n\
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                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Salesforce_Installation_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/files/DataSheets/Decipher_for_Salesforce_Installation_Guide.pdf\")' target='_blank'>\n\
                            Decipher for Salesforce Installation Guide</a>\n\
                        </span>\n\
                    </p>\n\
                </li>\n\
                <li>\n\
                    <p>\n\
                        <span class='text_bold'>\n\
                            <a href='files/DataSheets/Decipher_for_Salesforce_User_Guide.pdf' onclick='javascript:pageTracker._trackPageview(\"files/DataSheets/Decipher_for_Salesforce_User_Guide.pdf\")' target='_blank'>\n\
                            Decipher User Guide</a>\n\
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}